How to use social media to grow your business.
There’s no doubt social media should be a part of your online marketing strategy.
It helps you build your brand, boost organic visibility, and drive more traffic to your website. All important steps to increase leads and grow your business.
Try these five best practices to grab your share of the social media market and help you own the first page of branded search results.
1. Communicate your uniqueness.
Too many businesses are trying to be too many things. Instead, focus on what makes you unique and incorporate that into your social media strategy.
Don’t be afraid to let your company culture shine through.
And if your whole company is using social media, establish editorial guidelines and an editorial voice that feels real and has a personality that everyone on the team can understand and bring to life.
2. Tell your story with images and video.
Creative images are an incredible way to say a lot, quickly and easily, in a way your followers can associate with and react to.
Images can tell a story, engage, make someone laugh and so much more. They’re also easy to digest, like and share.
Videos are also a powerful way to engage your audience. Keep it real, keep it short and speak to your audience in a language they understand.
So make well-planned images and videos your secret weapon in breaking through the clutter of social media.
3. Stop selling.
Don’t use social media just to sell. Remember, the key word here is SOCIAL.
You wouldn’t walk into a party and start selling your products to someone just because you could.
Lead your prospects through the getting-to-know-you phase in a friendly and social way.
There are many ways to share your expertise, just don’t scream it.
4. Know your customer.
Ask yourself who your ideal client is.
What are their interests, their needs, their pain points?
Think about why they need your product or service. Once you’ve gathered this important data use it as part of your social media strategy.
Of course, this is not a complete list of social media best practices that we follow for our clients, but ones to get you started down your path to online success.
5. Select your social media platforms wisely.
Not every social media platform is right for every type of business. What matters is to create an impact on the ones you are on.
Research and plan your social media presence that aligns with your goals and appeals to your target audience.
Focus on the platforms that are preferred by your targeted demographic.
The next step? Share useful and relevant information your target market is interested in to encourage engagement.
Social Media Helps You Own The 1st Page of Branded Search Results.
Most potential customers conduct some sort of online research before purchasing a business product or service.
Besides your company website, what else shows up in search results when someone searches your company name? Your Competitors? Really old content?
This is a question you want to have as much control over as possible.
Having multiple social media accounts that have accumulated followers and are updated regularly is one of the best ways to ensure your organic search results are dominated by your brand!
Need help with your social media?
You’re busy running your business, and adding one more task that you need to learn is not a good use of your time.
When you’re ready to hire an experienced Social Media Management company, GET IN TOUCH. We’ll be happy to discuss your needs and how we can partner with you to achieve your goals.