Think of analytics like your website report card.

If you or your marketing firm are not reviewing website analytics on a regular basis, you are missing out on a huge opportunity to increase your sales.

Analytics measures, collects, and analyzes website data for the purpose of understanding and improving its performance as a lead-generating tool for your business.

Your site’s analytics are the cornerstone of any data-driven marketing efforts.

The results are the key to understanding the impact of any changes you make to your website or marketing tactics.

Without analytics in place, you are making decisions with limited information.

Are you missing out on potential sales?

If you’re tracking your sales numbers, you won’t be able to diagnose problems that come before the sale.

For example, a lack of sales could suggest a high bounce rate/conversion problem or it could be that nobody is visiting your site.

At the most basic level, your website analytics can tell you how many people are visiting your website.

With a few days of data collection you can start to learn things like:

  • How many people are visiting your site
  • Which pages of your website are being viewed
  • How long people are spending there
  • How many people come back to your site
  • What other websites are sending people to your site
  • Which marketing mediums are working (i.e. Social Media, Email, PPC Advertising, etc)

This information will help you to better understand your customers

You can apply this knowledge to improve your website for a greater online experience and increased conversions.

The list above is a small sample of the data you will learn. Google Analytics literally tracks hundreds of metrics on your behalf.

You can then start combining this data to build a very broad picture of what is working or not working for you.

And most importantly you can use the data to decide how to focus and improve your digital marketing.

Start tracking your analytics, or work with a marketing firm (like ours) that provides this valuable data to you on a regular basis!