There are many benefits to using a Google Business Profile for a construction industry company. If you want to get the most bang for your online buck, read about Google Business Profile here! Have you Googled your construction business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers [...]
There’s a clear correlation between construction industry companies that have a great website, and those that don’t. Simply doing a website isn’t enough anymore - as the hub of all your marketing efforts, your website should be your 24/7 online marketing tool and salesperson that generates leads and increases sales! In construction, few things matter [...]
Whether you are a contractor, a builder, or a supply chain partner, in the remodeling industry you’re constantly dealing with a changing economy. So how do you keep your business prospering and growing? Times have changed, and your target audience is now looking for your services online! Consumers currently perform more than 700,000 online searches [...]
Architectural firms need reliable digital marketing methods to reach new clients. It can be a challenge to run your business and grow it at the same time. That's where the right marketing comes into play! Here are 5 actionable and achievable marketing solutions for your firm to use. Number 5 is packed with lots of [...]
There's been a big shift in how engineering companies market themselves. Marketing for engineers has shifted away from traditional techniques. These old techniques usually consist of face-to-face networking, sponsoring events, and print ads. These strategies may have worked in the past, and some still have their place in the marketing mix, but smart AEC firms [...]
Content marketing is king when it comes to effective marketing. Content marketing works to engage with prospects and grow your business. Attracting new customers through content marketing should be a priority for your construction business, even while you're busy with current work. With a steady stream of projects scheduled into the future, your business finances [...]
It's time to create a successful online marketing strategy for your construction business! No matter how great you think your business is if you don’t have a good online presence your leads and sales will suffer. The old-school way of doing business is going away and being replaced with digital marketing. which means a huge [...]
Low-cost construction marketing ideas that can have big results! More leads…more sales. Everybody wants them, but not everybody knows how to get them on a limited budget. Here are 21 inexpensive marketing ideas to use in your construction or building materials business. 1. Send out promotions with your invoices. A no-brainer. You're sending out [...]
I have all the business I need. Do I really need a website? Some industries run on word-of-mouth. You’re ready to invest in a new deck, so you ask your friend who she used. You’ve been tasked with finding an architect for that new high school project so you consult your peers. If customers are [...]
Spread the word about your construction industry business. Every company should have a presence on social media - even those in the construction industry! Social media builds trust, expands your reach and deepen your audience impact. According to the Construction Marketing Association, using social media boosts awareness, web traffic, search ranking, and more. Use social [...]
